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Welcome! I am a freelance market research consultant with almost 20 years experience in the business. Please read my bio below and then have a look at the services I offer to see if there is a good fit for us to work together.

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My first exposure to market research was while I was completing my MBA about 20 years ago during a co-op term at a mid-sized advertising agency in Southern California. After witnessing the impact of focus group opinions on how a brand was utlimately positioned and sold, I came to realize the power of every decision we make - no matter how big or small - that in some way we all have an influence on greater society, culture and business. With an undergraduate degree in Psychology, I already had a passion for understanding how people think. Combined with my love for business, and understanding that harnessing consumer decisions is key to business success, market research became the perfect niche with which to launch my career.


With over 10 years in both operational and client facing roles at major market research supplier organizations, I have well rounded experience working on a multitude of different types of survey research methodologies and across a variety of industries and research objectives.

For the past 9 years, I have been working as an independent freelance contractor/consultant. I work both direct with businesses on their custom research needs, and with market research supplier organizations on any overflow project work, whether from start to finish of a project, or any piece in between.


My experience includes:

  • Methodologies: online, pen/paper, mail in, phone, CATI, qual, combined/mixed methodologies.

  • Industries: QSR, CPG, Retail, Lottery, IT, Financial Services, Health & Wellness, Insurance.

  • Survey types: Concept tests, Attitude & Usage , Advertising & Brand Tracking, Brand Equity, as well as countless other custom research objectives.

  • Building and managing customer panels, client lists, and databases.

Clients appreciate my meticulous attention to detail and organizational skills. Detail is my jam. I love the nitty-gritty!! I look forward to working with you and helping you make sense out of your data.

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Questionnaire & Research Design 
Sampling Design/Strategy

Programming surveys into software programs  
Project management throughout cycle of project
Creating Data & Analysis plans
Coding Open Ended Data

Manipulating Data/Spreadsheets/Lists in Excel

Working with data tabulation output 
Creation of graphs in Powerpoint/Excel graphs

Analysis & Report writing

Proofing and quality control checks

Whether you need help from concept to report delivery, or just an individual component of a project, my services are customized to meet the specific needs of each client.

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Need assistance with an upcoming project? Or not even sure where to start? Contact me and let's connect. I look forward to discussing how I can help you with your business needs.

Raquel Horowitz

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